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There was little machinery in preindustrial Europe and the societies shared the same work ethic based on individual responsibility and community solidarity. In these agricultural and artisanal communities, the body – human and animal – was the first and sometimes the only tool available: its skill and dependability were key assets in a precarious economy. Knowing how to economise and use its strength led to a sense of well being.
Food was long the main item in household expenditure, followed by accommodation, work and taxes. The eighteenth century brought a change in consumer behaviour which had an impact on lifestyles comparable to the industrial revolution. In the country, where it had always been directly related to survival, consumption gradually became a sign of distinction and status and even a source of pleasure. Five types of goods attracted buyers in search of social promotion: textiles, precious metals, art works and devotional objects, weapons and luxury furniture.
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